We don’t pump water and go.
We only use 100% spring water.
We only bottle excess water our community doesn’t need.
We pay fairly for the water we use.



We don’t pump water and go.
We only use 100% spring water.
We only bottle excess water our community doesn’t need.
We pay fairly for the water we use.




is a system that’s out to change everything.

is a system that’s out to change everything.

Water is not an unlimited resource. Commercial bottled water brands often follow a “use more, pay less” model which is not sustainable at a time when water is becoming much scarcer in many places.

We created JUST to upend that thinking. Ours is an impact model. When we sought out a source for our water, we didn’t stop at the question, How much is available? We also asked: Is the water source sustainable over time? How do we value the water fairly? What is the impact we’re having on the community through the process, from pump to bottle?

And then we found the answers to those questions.
Water is not an unlimited resource. Commercial bottled water brands often follow a “use more, pay less” model which is not sustainable at a time when water is becoming much scarcer in many places.

We created JUST to upend that thinking. Ours is an impact model. When we sought out a source for our water, we didn’t stop at the question, How much is available? We also asked: Is the water source sustainable over time? How do we value the water fairly? What is the impact we’re having on the community through the process, from pump to bottle?

And then we found the answers to those questions.


SETTING A SUSTAINABLE VOLUME


The Glens Falls watershed is in a relatively small area of 6.2 square miles. Despite its size, approximately three billion gallons of water collects in the watershed annually from snow and rain. The city uses approximately half of that amount. JUST bottles a fraction of what remains.

SETTING A SUSTAINABLE VOLUME


The Glens Falls watershed is in a relatively small area of 6.2 square miles. Despite its size, approximately three billion gallons of water collects in the watershed annually from snow and rain. The city uses approximately half of that amount. JUST bottles a fraction of what remains.

WE PAY 6X THE WATER RATE


We could have gone into Glens Falls as narrow-eyed negotiators and paid a lot less for the excess water we’re using. But that’s not JUST and we don’t work like that.

By placing a greater value on an abundant natural resource which has been historically undervalued, we provided a new income source for the city which is expected to reach $1 million over the next 3 – 5 years. This income helps maintain the infrastructure and funds repairs to the aging water pipes for everybody - not just us.

WE PAY 6X THE WATER RATE


We could have gone into Glens Falls as narrow-eyed negotiators and paid a lot less for the excess water we’re using. But that’s not JUST and we don’t work like that.

By placing a greater value on an abundant natural resource which has been historically undervalued, we provided a new income source for the city which is expected to reach $1 million over the next 3 – 5 years. This income helps maintain the infrastructure and funds repairs to the aging water pipes for everybody - not just us.

We're helping to fix the leaks.

We're helping to fix the leaks.





SPRING WATER? PURIFIED WATER?
THERE'S A DIFFERENCE.


All waters are not equal.

Our goal from the start was to use spring water, but we had very specific criteria for the water we’d bottle.

It had to taste exceptional. The amount of water available needed to be consistently abundant. And we had to be able to source it responsibly - in other words, to ensure that we not waste water or energy from the moment we pump to the moment we package.

These criteria meant we eliminated using a system that purifies municipal water. What is purified municipal water?

SPRING WATER? PURIFIED WATER?
THERE'S A DIFFERENCE.

All waters are not equal.

Our goal from the start was to use spring water, but we had very specific criteria for the water we’d bottle.

It had to taste exceptional. The amount of water available needed to be consistently abundant. And we had to be able to source it responsibly - in other words, to ensure that we not waste water or energy from the moment we pump to the moment we package.

These criteria meant we eliminated using a system that purifies municipal water. What is purified municipal water?

Spring Water vs. Processed (Purified) Water

 

Spring Water

• Pumped from a mountain spring.

• Gently filtered using UV light and ozone to purify.

• Bottled. In a paper-based carton. Yay!

Processed (Purified) Water

• Uses water already processed at municipal treatment facilities.

• Additional processing at bottling facility with pressure filtration.

• Pressure filtration requires a lot of energy, creates solid waste (which needs to be disposed of), and wastes water!

• Mineral content added back to recreate taste and pH profile.

 

Spring Water vs.
Processed (Purified) Water

 

Spring Water

• Pumped from a mountain spring.

• Gently filtered using UV light and ozone to purify.

• Bottled. In a paper-based carton. Yay!

Processed (Purified) Water

• Uses water already processed at municipal treatment facilities.

• Additional processing at bottling facility with pressure filtration.

• Pressure filtration requires a lot of energy, creates solid waste (which needs to be disposed of), and wastes water!

• Mineral content added back to recreate taste and pH profile.

 

KEEPING AN EYE ON THINGS


If you want to really understand something, you need an expert. So JUST and our friends from the City of Glen Falls connected with Kirby Van Vleet who have been monitoring the areas watershed for 30 years. Kirby doesn’t have far to go to work, he’s been living in the area for years and has an unparalleled understanding of local and state watersheds.

As an experienced Hydrogeologist, he provides joint oversight of the water extraction process and health of the Glens Falls watershed.

“Protecting water tables and their surrounding support systems is essential to maintaining a healthy, resilient watershed for the future” - Kirby.

KEEPING AN EYE ON THINGS

If you want to really understand something, you need an expert. So JUST and our friends from the City of Glen Falls connected with Kirby Van Vleet who have been monitoring the areas watershed for 30 years. Kirby doesn’t have far to go to work, he’s been living in the area for years and has an unparalleled understanding of local and state watersheds.

As an experienced Hydrogeologist, he provides joint oversight of the water extraction process and health of the Glens Falls watershed.

“Protecting water tables and their surrounding support systems is essential to maintaining a healthy, resilient watershed for the future” - Kirby.